FNB Varsity Cup - Out Of Home/Digital
Challenge:
We were tasked to drive FNB Varsity Cup match attendance, as well as inspire the players on the pitch.
Solution:
We found that the beginning of a success story is important, because this is where the inspiration and determination to be the best is birthed. And while the journey to becoming great is long and challenging, it is worth every ounce of effort because at the end of the day you will have a great story to tell.
So, we created an out of home advertisement and placed it near Universities to motivate the young rugby players.
Credits:
Writer: Musa Nhlapo
Art Director: Zelé Angelides
Executive Creative Director: Clinton Bridgeford
